Luz Reyes-Martin will be honored by the SB Chapter of the Association for Women in Communications at the 2020 Women of Achievement luncheon presented by Women Connect4Good.
Luz is the Executive Director of Public Affairs and Communications at Santa Barbara City College, and a member of the SB Sierra Club Executive Committee.
”She is an amazing volunteer, thoughtful, principled and organized. She's played an important role in gathering support for some of our campaigns, such as getting Metropolitan Transit District to set a goal for 100% electric buses by 2030. She's someone who does the real work behind the scenes, such as campaigning for our endorsed candidates, that makes all the difference in our success,” commented Katie Davis, Chair of the Los Padres Chapter.
Also honored will be Barbara Ben-Horin, CEO of Girls Inc. of Greater Santa Barbara. While the honorees were announced in April, the event was cancelled due to the quarantine and is rescheduled for Oct. 23.
Luz said her work entails communicating with different audiences, and “the essential ingredients are always authenticity, honesty, integrity and respect.”
Luz also serves on the Goleta Unified School District Board, and is president of the Santa Barbara Women’s Political Committee, a non-partisan organization that endorses candidates who support a feminist agenda that includes action opposing discrimination based on gender identity, race, ethnicity, religion, age or ability. Those are the same ethics that the Sierra Club holds dear.
