Bruce King is an advocate for renewable, reliable energy, and understands that affordable power and environmentally friendly energy are not mutually exclusive. King is an experienced entrepreneur and has created and managed many successful businesses, following a decade working at Microsoft as a support engineer and programming teacher, who now works in agriculture. King is optimistic about the future of energy generation. He stays current with the constant advancements in technologies making renewables like wind and solar production more efficient and affordable. He wants to do everything possible to protect our fisheries resources and river systems. Bruce King feels that our future power needs will be met through energy efficiency and cutting edge technologies that do not harm the ecosystem. He feels that SnoPUD should concentrate more on energy efficiency to keep rates affordable and power reliable. Bruce believes in the immeasurable value of protecting our natural resources, for people today and or the many generations to come. His dedication to a healthy environment and philosophies toward renewable energy are among the reasons the Sierra Club is happy to endorse him.