Everything you need to create materials that look, sound, and feel like Sierra Club, all in one place.
Click here for our Sierra Club Brand Style Guide.
Explore our core brand standards — from typography and color to tone of voice and visual system. This is the foundation for everything we create.
- Logo guidelines
- Brand fonts & type usage
- Color palette
- Photography style
NOTE: Please do not use or implement the new Style Guide for the website or marketing cloud emails yet. You can find our Digital Brand Style Guide here for web purposes.
Logo Use Guidelines
You can find guidelines to use the Sierra Club logo here. Remember: “if the tree is light, it’s not right”.
By using the logo, you are agreeing to:
- Always follow this style guide.
- Never use a logo unless you are authorized.
- Never misuse a logo or bring it or the Sierra Club into disrepute.
- Use the logo only in a manner consistent with the Sierra Club’s mission.
- Never use a logo for commercial purposes, without written permission.
- If you have a written contract or permission with the Sierra Club, the terms of that authorization take priority over these rules.
Electoral and Political
There are very specific Sierra Club guidelines governing the use of logos for political or electoral purposes, whether by Sierra Club staff, volunteers, or third parties. In particular, logos may not be used for political or electoral purposes, including endorsing candidates, unless specifically authorized in advance in accordance with the Sierra Club Political Committee Compliance Guidelines. Contact compliance.review@sierraclub.org if you have questions about using a logo for political or electoral purposes.
Digital Brand Style Guide
You can find our digital brand style guide here: Digital Brand Style Guide