Sierra Club Endorses Rent Control Measure in Santa Rosa

By Steve Birdlebough, Sonoma Group

In response to the extremely low vacancy rate for rental housing, the Sierra Club recently endorsed Measure C, the Santa Rosa rent control ordinance which is before voters in the June 6 election.  Environmental advocates see the measure as a way to stabilize the cost of housing near transit routes, and avoid longer commutes in single occupant vehicles.


The Santa Rosa City Council adopted a “rent control lite” ordinance in 2016 as one element of its response to a severe shortage of affordable housing.  The measure will affect some 17,000 apartment and duplex units in the City, and would remain in effect at least until the vacancy rate reaches 5%.  Organizations representing realtors and apartment owners gathered sufficient signatures to require the June referendum.


The present 1% vacancy rate has essentially destroyed the market for rental housing.  The proponents foresee added benefits to neighborhoods and residents when people remain in their apartments for longer than a year or so.  Crime decreases, teachers get to know their students better, and people are exposed to less stress.

The Environmental Justice Policy of the Sierra Club recognizes the importance of attaining social justice and protecting human rights.  The Sierra Club has a record of supporting affordable housing throughout the Bay Area.  When people can afford to live near where they work – particularly in transit-rich, walkable urban areas – there is an aggregate reduction of sprawl and greenhouse gas emissions.