Cindy Carr, cindy.carr@sierraclub.org
WASHINGTON, D.C. -- Today, the Sierra Club will be launching the largest-ever non-partisan digital voter registration campaign in the organization’s 127 year history. The campaign, called Ready To Vote, will educate the public on their voting rights and register historically disenfranchised voters, including students and young people and African American and Latinx communities, in Michigan, Missouri, Georgia, and Florida. The Sierra Club will run digital ads in the four states directing people to check their voter registration and register to vote using the educational tool TurboVote.
The Sierra Club’s Democracy Program aims to create an equitable, representative, and participatory American democracy in which everyone has a voice in decision-making on the issues that impact their lives. For more than seven years, the Democracy Program has educated our grassroots base on the importance of a fair and representative democracy, built relationships with a range of allies, and impacted campaigns at the local, state, and national levels.
For additional information on Ready To Vote, visit sierraclub.org/readytovote.
In response, Sierra Club Democracy Program Director Courtney Hight released the following statement:
"Helping to ensure a representative democracy is as American as establishing the national parks, as the Sierra Club’s founder did nearly 130 years ago. The Sierra Club recognizes the critical importance of a fair and fully representative democracy in the fight to protect the bedrock values every American holds dear. Every American should have access to the ballot box and a chance to voice their opinions on the top issues of the day, regardless of where they live and how much money they make.
“It is the Sierra Club’s goal to do our part to help the organizations in Michigan, Missouri, Georgia, and Florida already doing the tireless work of registering people to vote. Together, we can and will work to protect and ensure the ability of every American to select and elect representatives who reflect their issues and values.”
About the Sierra Club
The Sierra Club is America’s largest and most influential grassroots environmental organization, with more than 3.5 million members and supporters. In addition to protecting every person's right to get outdoors and access the healing power of nature, the Sierra Club works to promote clean energy, safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying, and legal action. For more information, visit www.sierraclub.org.