Sierra Club Launches Largest-Ever Digital Missouri Voter Registration Campaign

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ST. LOUIS -- Today, the Sierra Club will be launching the largest-ever non-partisan digital voter registration campaign in the organization’s 127 year history. The campaign, called Ready To Vote, will educate the public on their voting rights and register historically disenfranchised voters, including students and young people, and African American and Latinx communities in Missouri. The Sierra Club will run digital ads directing people to check their voter registration and register to vote using the educational tool TurboVote. The campaign will also run in Michigan, Georgia, and Florida.

For additional information on Ready To Vote, visit sierraclub.org/readytovote.

In response, Sierra Club Missouri Chapter Director John Hickey released the following statement:

"The Sierra Club Missouri Chapter recognizes the critical importance of a fair and fully representative democracy in the fight to protect the values every Missourian holds dear. We are proud to join the efforts of organizations like the League of Women Voters and NAACP who are already helping to register thousands of voters across the state. Our work won’t be done until every eligible Missourian has access to the ballot box and a chance to voice their opinions on the top issues of the day, regardless of where they live and how much money they make.” 

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About the Sierra Club’s Democracy Program

The Sierra Club’s Democracy Program aims to create an equitable, representative, and participatory American democracy in which everyone has a voice in decision-making on the issues that impact their lives. For more than seven years, the Democracy Program has educated our grassroots base on the importance of a fair and representative democracy, built relationships with a range of allies, and impacted campaigns at the local, state, and national levels.

About the Sierra Club

The Sierra Club is America’s largest and most influential grassroots environmental organization, with more than 3.5 million members and supporters. In addition to protecting every person's right to get outdoors and access the healing power of nature, the Sierra Club works to promote clean energy, safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying, and legal action. For more information, visit www.sierraclub.org.