Doug Jackson (202) 495-3022 / doug.jackson@sierraclub.org or Melissa Sun (949) 413-2919 / melissa.sun@sierraclub.org
WASHINGTON, D.C. -- Sierra Club today released an inspirational video promoting the Peoples Climate March on April 29 in Washington, D.C. and 85 sister cities across the globe. The video weaves together excerpts and themes from historic documents, speeches, and iconic American moments to convey the message that the guarantee of justice for all and the protection of every person in the United States are fundamental values promised at the founding of the country that must be vigilantly pursued and protected.
Created to raise awareness about the march and inspire participation, the short film features narration by Academy Award-nominated and Golden Globe-winning actress Chloe Sevigny and Joseph Gordon-Levitt (Snowden, Inception), with music by Unsub Records’ latest signee, CYN. Darren Aronofsky, a board member for the Sierra Club Foundation, serves as executive producer. The project is a collaboration between Chromista, All City and Sierra Club.
“I joined the first Peoples Climate March in 2014, and to be honest, I didn't know if it would make a difference.” said Gordon-Levitt. “But then it did. I was pleasantly surprised and encouraged to see it lead to real legislation that could help make a difference. Now those policies are under attack. So it's time to march again.”
"The climate crisis is the greatest threat to our country,” said Aronofsky. “It is our patriotic duty to fight for it and this video is a reminder that protecting the land and the people have always been the right thing to do. Our voices must be heard. We must march to protect the future of our country, and our planet on April 29.”
The short film features both breathtaking and heartbreaking imagery set to a script with excerpts from The Declaration of Independence, The Constitution, The Gettysburg Address, God Bless America, the Statue of Liberty Inscription, and The Oath of Office of the President of the United States.
The Peoples Climate March is on April 29, President Trump’s 100th day in office, in Washington DC and 85 sister cities. Please visit sc.org/pcm to find a rally near you and RSVP.
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About Sierra Club
Sierra Club is America’s largest and most influential grassroots environmental organization, with more than 2.7 million members and supporters. In addition to helping people from all backgrounds explore nature and our outdoor heritage, the Sierra Club works to promote clean energy, safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying, and legal action. For more information, visit www.sierraclub.org.
About Chromista
Chromista is a creative content company focused on melding storytelling with brands to create evocative advertising.
www.chromista.tv
About All City
All City is a creative agency and studio designed to develop and produce entertainment for the world’s largest brands. Established as a joint venture with 21st Century Fox, All City designs entertainment for the future of media.
CREDITS
Production Company: Chromista
Director / Executive Producer: Darren Aronofsky
Executive Producers: Sandy Haddad / Ted Robbins
Agency: All City
President/ CCO: Tony Sella
ECD/ Writer: Jan Livingston
Art Director: Walter May
Group Account Director: Wendy Lightbourn
Strategist: Elisha Greenwell
Coordinator: Samer Imam
Editorial: Beast NY
Editor: Dan Maloney
Assistant Editor: Mackenzie Mauro
Color Correct: Co3 Los Angeles
Artist: Bryan Smaller
Conform: Scott Bravo
Producer: Liz Regan
Original Song "Because It's Ours" By the artist CYN
Produced by Svend The Dane
Written by CYN, Svend "The Dane" Lerche and Carsten Lindberg
Audio: duotone audio post
Mixer: Juan Aboites
Executive Producer: Greg Tiefenbrun