The Jersey Sierran is the quarterly publication of Sierra Club's New Jersey Chapter.
Frequency: Quarterly (Spring, Summer, Fall and Winter)
Circulation: The Jersey Sierran is mailed to all Sierra Club members in New Jersey. Currently there are over 20,000 members. In addition, copies are mailed to individuals in the broadcast and the print media, as well as to the other environmental groups. Copies are also often distributed free at shops that sell camping gear and handed out at tables set up at major events such as Earth Day Festivals and regional festivals. Since the Sierran contains an extensive list of outings, ads are likely to be examined by most serious outdoor enthusiasts in NJ.
Reader profile: Sierra Club members tend to be almost equally divided between male and female, 81% are over 35, with a median age of 46. Some 94% attended college, with 76% now engaged in professional, managerial or technical positions. Household income averages $79,400, with a median of $59,400. Our members lead varied and active lives and have the knowledge and discretionary income to purchase a wide variety of quality products and services to fulfill their needs. Outdoor adventure and travel are integral parts of their lives. Healthy living counts among their important concerns. Responsible lifestyles at home are also of concern and, as leaders, they have a clear influential impact in their community.
Ad Rates:
For advertising rate information, please contact the Editor, Tony Hagen, at editor@newjersey.sierraclub.org.
Submission Format: The Jersey Sierran accepts ad materials in the following formats:
- Scannable camera-ready art mailed to the Editor at the address below
- Electronic TIFF, EPS or Quark files. For EPS or Quark files, all supporting art and fonts must be included. A PDF file with at least 200dpi resolution works the best. You may email the files to the Advertising Manager at the email address below.
Deadlines:
| Issue | Insertion Order | Materials due | Mail date(*) |
|---|---|---|---|
| Winter (Jan/Feb/Mar) | Nov 10 | Nov 17 | Dec 20 |
| Spring (Apr/May/Jun) | Feb 10 | Feb 17 | Mar 20 |
| Summer (Jul/Aug/Sep) | May 10 | May 17 | Jun 20 |
| Fall (Oct/Nov/Dec) | Aug 10 | Aug 17 | Sep 20 |
(*) Mail date is approximate and given for information purposes only.
Placement and Editorial Policy: Placement requests will be honored wherever possible, but space limitations and layout considerations make placement guarantees impossible. Sierra Club reserves the right to reject or amend without notice advertisements deemed inconsistent with or damaging to its mission. Sierra Club's liability in the event of non-insertion, mis-timed insertions or any other contract violations is limited to the refund for the advertisement/s under consideration. Please do not mention "Sierra Club" in your advertisement unless you have obtained the requisite copyright permission.
Terms of Payment: Full payment including the setup charge for the first insertion is due with the transmission of ad materials. Payment for subsequent insertions are due at the "Materials due" dates as above. Please make checks payable to New Jersey Sierra Club and mail them to:
The Jersey Sierran
c/o New Jersey Sierra Club
Post Office Box 269
Garwood, NJ 07027-0269
The tear sheet displaying the ad will be supplied free of charge, but only upon request (preferably by email) made after the issue has been published.
Jersey Sierran Editor: Tony Hagen, (609) 499-8678, editor@newjersey.sierraclub.org
Final Note: Proceeds from your ad go to protecting the environment. Thank you for your support.