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Sierra Club Launches Partnership with Clorox’s new Green Works Line Club sees unprecedented opportunity to help boost natural products SAN FRANCISCO, Calif., (January 14, 2008) - The Sierra Club today announced their partnership with Clorox’s newly-launched line of Green Works cleaners, a breakthrough line of natural cleaning products that are as effective as conventional cleaners but made from plant-based ingredients. "The Green Works line will make it easier and more affordable for Americans to buy eco-friendly products," according to Carl Pope, the Sierra Club’s Executive Director. "The Sierra Club is excited to help influence the buying behavior of millions of Americans who want to do the right thing by purchasing safer products. People are out there looking for solutions, and we’re eager to give a giant kick-start to the market for green, affordable household cleaning products." Green Works is the first new line that Clorox has launched in 20 years. Green Works is 99 percent natural and made from ingredients derived from coconuts and lemon oil, and contains no phosphorus or bleach. The products are formulated to be biodegradable, non-allergenic, packaged in bottles that can be recycled and not tested on animals. Starting in April, the product packaging will contain the Sierra Club’s name and logo and a statement about Green Works’ support for Sierra Club’s efforts to preserve and protect the environment. Up until now, a big stumbling block for families who want to live a greener lifestyle has been the high cost of "green" products and the fact that they are not always easy to find. Green Works’ natural, environmentally-preferable cleaning products are priced from $2.99 to $3.39-- much lower than other natural cleaning brands, which can be priced 50-100 percent higher than conventional products. Green Works products will also be easy to find in 24,000 mainstream stores in the United States and Canada. "To us, this is a sign that major companies see the green market maturing and recognize it’s possible to manufacture and sell products that will be good for business and for the planet," adds Pope. "Industry has to be a part of the solution. We believe and hope that this will be a selling proposition that other companies will be quick to adopt." According to consumer research, 43.8 percent of consumers said they want to use more natural household cleaning products, but the products need to get the job done. In lab and blind consumer in-home testing, all Green Works products performed as well as, or better than,leading conventional cleaners. As the first natural cleaner with national distribution, Green Works will move natural cleaning into the mainstream. "The bottom line is that these products are environmentally safe, affordable, work well, will be available to millions of people, alter consumer behavior overall and support the good work of the Sierra Club," Pope adds. "This is a win-win-win for consumers, business, and the environment." ### |
