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Report: "No Day
at the Beach"
   
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The Great Coastal Places Campaign

A letter from Mark Massara, Coastal Program director:

The spectacular California coast is a great place to play, exercise, spend time with family or seek solace from our urban lives. It's also a vital, yet fragile, habitat that supports endangered species. Unfortunately, our coast is threatened by a constant barrage of proposals to build mansions, subdivisions, golf courses, seawalls and giant commercial venues. (Read "No Day at the Beach: How the Bush Administration is Eroding Coastal Protection.")

The California Coastal Commission's job is to protect the California coastline -- and to review about 1,000 development proposals each year. We at the Sierra Club are asking for something more: Instead of reacting to each development proposal, we want the Coastal Commission to set aside and permently protect California's unique coastal places -- places like the Gaviota Coast, San Simeon Point, Big Sur and other areas.

From the smallest wetland to the most popular swimming beach, with so much of California's coastline developed we need to do our part to save what's left. We've had some victories, but we need your help. Join the Sierra Club Great Coastal Places Campaign and do your part to protect our beautiful, yet vulnerable coast.

Mark Massara

email Mark at mark.massara@sierraclub.org


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