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Read about another coastal Business Leader, John Cuchessi, here.

great coastal places campaign

Welcome! We're a network of activists working to protect the state’s threatened coast for future generations. First time on our site? Click here to learn more.

Coast Huggers
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Chris Whitney from Chula Vista, CA earned his free Coast Hugger t-shirt when he wrote a letter to the editor of the San Diego Union Tribune. Chris wrote about a devastating proposal by the Pebble Beach Company to cut down 17,000 threatened Monterey pine trees to build yet another golf course in Monterey County. Chris knows that the coast of California belongs to all of us and by taking action, he played a role in helping pressure the Pebble Beach Company into withdrawing their devastating proposal.

You can be a Coast Hugger just like Chris. If you join our statewide Letters-to-the-Editor Writing Team and send a coastal protection letter to your local newspaper, we will send you a free, organic cotton Coast Hugger t-shirt. Writing a letter to the editor should take you no more than a few minutes but it is one of the most effective things you can do to help us protect our threatened coast for future generations.

To join the Great Coastal Places Campaign Letters-to-the-Editor Writing Team and get some easy letter writing suggestions and to earn your Coast Hugger t-shirt, write to savethecoast@sierraclub.org.

Click here to meet more California Coast Huggers!.

 
Liquefied Natural Gas (LNG) Threatens California's Coastal Communities

UPDATE: We've had a victory at sea! BHP Billiton's LNG terminal is dead in the water.
Read more.

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Mark Massara
Mark Massara, Director of Coastal Programs

"Post for the Coast"

News and observations from our Great Coastal Places Campaign.

Trees Not Tees! Monterey Pines Saved from Pebble Beach Resort Development

Click here to receive our timely email alerts to help protect California’s threatened coastline.

WE DID IT! After years of private planning countered with resounding public opposition the California Coastal Commission voted 8-4 Wednesday to deny The Pebble Beach Company the authorization needed to cut over 17,000 Monterey Pines in the Del Monte Forest. The commission ruled that the Pebble Beach Company is not above the Coastal Act and they will not be able to pave their way through the forest to develop resort additions, parking lots, and golf courses.

The 10 hour hearing on Measure A, which included a Coastal Commission staff report recommending the rejection of the plans, a presentation by The Pebble Beach Company’s attorney, comments by dozens of concerned community members from across the state, and the delivery of over 750 letters in opposition of the plans, concluded with the Commission voting for trees not tees, and insuring the permanent protection of the native monterey pine forests for future generations. This incredible victory for the monterey pines could not have been achieved with out the massive public support of the protection of this dynamic coastal ecosystem, and the call from all of you to the Coastal Commission to vote in the best interest of the California Coast.

Until next time,
Mark Massara
Director, Sierra Club Coastal Programs